SAP issued two new releases of applications in its BusinessObjects suite this Wednesday.

This first is a brand new application, SAP BusinessObjects Net Margin Analysis. This application is designed to help leaders of businesses that sell products or services to other businesses to make decisions that will maximize net margins. SAP Net Margin Analysis calculates net margin based on indirect costs as well as direct costs and analyzes numerous factors that contribute to net margin such as overhead, frequency of orders, mix of products, and service costs. The application allows business leaders to view which customers generate the best and worst margins and discover why. It also includes a predictive function which gives estimates of how net margin will be affected by adjusting any of the factors that affect costs or revenue.

SAP is offering a rapid deployment solution for this application, which SAP estimates should take 90 days or less to implement.

The second is a new release of an existing application, SAP BusinessObjects Mobile. Previously available for iPad, this version of the application, 4.0.2, adds support for the iPhone, bringing SAP Crystal Reports and Web Intelligence reports to the iPhone.

Screenshots of the SAP BusinessObjects Mobile App on iPhone (via iTunes)