Exclusive: See what’s coming 2011 – Behind the scenes with an SAP developer

SAP TV’s reporter Jessica Seilnacht is back from her trip to Israel. She had additional shootings also in Germany. Right now her team is working on the final video, which will be published soon on SAP-TV.com. They recently disclosed for the first time pictures of SAP’s mobile software, which is just in the development process and will run on iPads, iPhones and Blackberrys beginning January 2011.

The material is offered to Journalists through SAP-TV.com’s stockfootage platform to enhance the coverage about the quarterly results (Q2) which were just published this morning. Our strategy is, to provide TV networks around the world more than just only interviews. For the future they will increase our offerings of b-roll packages, which allow TV stations to produce news segments and packaged films. Until now they only offered pure b-roll material, which the networks could use to underlay news about SAP with moving pictures. With this change in strategy they expect the journalists to pick up and broadcast more stories about SAP and how the company helps thousands of businesses to run better. They also want to show, how and where SAP’s services and software are touching and affecting all of us in daily life.

First look at the latest SAP Business ByDesign software, running on devices such as iPad, iPhone, and BlackBerry. The software will be available in 2011. You can download the clip and also find embedding codes on our stockfootage platform

via SAP TV

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